We offer a bouquet of facilities to organizers:

• We create a mind share about the event
• To had creditability for the event by soliciting support of relevant bodies
• We communicate with prospective exhibitors, association & Government
• We create footsteps for the event through visitor promotion

We typically adopt a marketing Strategy for our promotion as

1. Map the market and acquire the database.
2. Prepare Fact Sheet to disseminate the information about the fair.
3. Direct Mailing - Three rounds of mailing:

• In the first instance, sending the Fact Sheet to the companies relevant in the industry
• Sending the promotional material for the fair
• Sending the application form

4. Fax reminders, telemarketing and personal contacts.
5. Sending fax reminders to the shortlist companies (shown interest) and if required visit the particular     company/organization.
6. Persuading associations for organizing the India pavilion.
7. PR activities:

• Send press releases to all media people
• Identify the trade journals in the territory
• Send regular shows updates
• Visit all local shows for marketing.

• Up date the trade press, magazines and journals by sending them regular Press Release .
• We initiate Barter arrangement for the organizers to create a presence for the show / event in India with Magazines, Journals as well as relevant show organizers in India
• Help to release advertisement in Indian & abroad
• Ensures media coverage by inviting editor or journalist to visit and cover the trade shows internationally
• Organize road show or seminars to promote the shows and to develop awareness among Indian exporters regarding the Organizers, and the shows organized by them in India.
• Similarly, help the selected group of exporters by organizing factory visit or buyer-seller meet.

• We profile the event to create a database of prospective visitor.
• We address than through News & Personalized Medias.
• We enlist the co-operation of Association to create trade delegation to visit the show.
• We do delegation management and facility management pre-departure.