Create a marketing plan for selling the event
to a targeted exporters community.
Profile the exporters and their business requirement vis-à-vis
the show offering.
Host National pavilion along with Export Promotion Council.
 Present
a business opportunity to the exporters by way:
- Show information
- Visitor’s information
- Country statistics
- Previous sales / marketing information
Facilitate
participation of interested exporters by deploying back office
services as in:
- Submission of forms & acceptance
- Remittance of payment
- Booth allocation
- Write up & presence in all relevant media
- Facility management like Design & Graphics, Travel &
Accommodation packages, Freight packages, MDA, CD Presentation,
catering, on-site management.
- Trade Promotion:
- Create a mind share for the Event in India along with
the relevant Association
- Get an endorsement from the Association aiming towards
creating creditability for the Event by using DM / Advertisement
/ Press releases.
- Create hype in the venue Country for India pavilion
or around the theme.
- Create media hype within India as well as in the host
country.
- Create a mind share for the exhibition thorough special
supplements previewing the products with a write-up
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